18 July 2010
From what we know, including the KDH’s pompous indignation, we can deduce that the Killeen city staff acted properly. (Killeen spends $2K on retreat, 18 July).
The KDH usually telegraphs its punch when it has an axe to grind, especially when it assumes the role of community advocate. The front page “story” is just the set; the editorial spike a few pages later then asserts smarter ways to do whatever someone else did. That tactic is standard data for media elites and those who mimic them but what the droids fail to grasp, in this case at least, are the reasons that leaders structure “retreats” – hardly, they’re working sessions often called offsites -- the way they do. Perhaps that’s because many reporters gleefully criticize leaders but have never actually been one.
The KDH staff could really gore the ox by reporting on the offsite conducted by 1st Cavalry Division leaders recently in San Antonio. Using KDH logic, the First Team could have erected tactical command posts on Fort Hood’s West Range and consumed Meals Ready to Eat and still accomplished its goals. Plus the Cav already has shirts.
It was apparently the location, food and shirt choices that galled the KDH, even though it tried to appear reasoned in the editorial. If the KDH had dug a little deeper then it could have educated its readers on the purpose, method and end state of an effective offsite and why this one was necessary for the Killeen city staff.
o Offsites are not secretive boondoggles. They are a legitimate albeit infrequent forum used by leaders to share organizational vision, formulate plans, and make strategic decisions. They are especially useful when teams are new or physically dislocated.
o You don’t go into an offsite “cold”. A read-ahead helps participants prepare and achieve a common baseline of the issues and desired outcomes. It also helps set conditions for participants to frame solutions and make decisions during a compressed time period using a precise and moderated agenda.
o Effective offsites are conducted a reasonable distance from the office. If you’re “close to the flagpole” then participants can be pulled away by superiors, staffs or the “tyranny of the urgent”. Its also helpful if the location is a cell phone “free zone” as that helps leaders avoid distractions.
o Offsites should be conducted at a relaxing location that provides adequate work space and environmental controls. There are places that specialize in setting these conditions at a reasonable cost, even in the era of Obamanomics. Sometimes it’s even appropriate to invite spouses and, heaven forbid, remain overnight.
o Reasonably priced, on-site meals are required, the latter mainly to save time. Lets see, meat and beverages versus Power Bars and water. Wonder if they skipped the sides to save a buck or two. Seriously, it’s OK to feed leaders quality meals. They deserve it.
o Civilian and military organizations have long understood the value of brand and team identification. And shirts are an option. If we were talking $150 per then we could concede the point. But $25? Please, give the staff a break.
It takes neither talent nor effort to sharp-shoot leaders based on open record requests. But that’s another media tactic; publish a “gotcha” and force the target to respond defensively. That’s a technique but not one recommended if the goals are the greater good and closer working relationships.
Perhaps the KDH should explore ways to train its staff to identify news that merits attention and then how to package it with real journalism. Perhaps an offsite would help. And if KDH managers are feeling really generous, the staff may even be fed and receive spiffy new shirts.
Stu McLennan
Harker Heights
